Communication Strategy

Thinking about both internal and external communication channels is very important for every professional services organisation. Even though communication, particularly in a professional services environment, is fundamental to the success of such organisations, it is seldom thought through and even less often undertaken in a structured way. 

 Authentikos undertakes communication audits and quickly identifies areas for attention and provides practical advice as to what must be done to improve communication.

"Once presented with the outcome of an independent communication audit firms invariably realise that there is much that can be done to improve communication internally at partner/director and staff levels and also externally. The positive is that in this area much can be done without too much trouble or drastic change. The response from all people in a firm can be dramatic. In the client arena too there is much to be said for reviewing how an organisation communicates with its external audience. Take one example; there are few organisations which do not have a website today, but the big question is, does it serve the purpose for which it is intended and how many organisations review what impact it is having ? Websites should be audited on a regular basis and ideally by someone outside the organisation."  

Sean Larkan, Chairman, Authentikos

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